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Large corporations often dominate the discussion on environmental responsibility, but SMEs hold immense power. Accounting for 90% of businesses globally, their impact on the environment is significant. In the MENA region, SMEs are the economic backbone, driving innovation and employing a vast majority of the workforce. Some countries see SMEs contributing a staggering 70% to their GDP.Discover the path to a sustainable future with Nadine Zidani, sustainability expert & CEO of Mena Impact, as she engages in an exclusive conversation with Mustafa Serdar Bosca, Co-founder & Chief Decarbonization Officer at CarbonSifr.Webinar Highlights:

• Latest trends and strategies in decarbonization for the MENA region
• The importance of carbon footprint measurement for businesses
• Technological advancements aiding in emissions tracking and reduction
• Real-world examples of successful decarbonization initiatives in MENA

About CarbonSifr: CarbonSifr is a pioneering climate technology startup based in the UAE. Their cutting-edge solutions assist businesses in accurately measuring, reducing, and offsetting their carbon emissions, while also involving customers in meaningful climate action.About Our Speaker: Mustafa Serdar Boscais Co-founder and CEO of CarbonSifr, where he spearheads the development of carbon accounting tools, fosters strategic partnerships with major corporations, financial institutions, and FinTech, and supports high-impact carbon removal projects from conception to funding.Why Attend This Webinar:

• Stay updated with the latest sustainability news and decarbonization efforts in the MENA region.
• Understand the significance of measuring your business’s carbon emissions.
• Learn the essential steps in emissions measurement and how technology simplifies this process.
• Gain insights from regional case studies and learn from the successes of decarbonization efforts in the MENA business landscape.

This webinar is essential for any business in the MENA region looking to understand and implement decarbonization strategies effectively.