Aldar Hospitality, a leading entity within the UAE’s hospitality sector, is committed to giving guests more climate-friendly choices. Recognizing guests’ desire to do their part in the fight against climate change, Aldar partnered with CarbonSifr to create the Greener Voyage program. This initiative, which started at their seven Yas Island Hotels, aims to integrate sustainable practices into the guest experience.

A more climate-conscious way of traveling and staying
Aldar Hospitality’s guests expect premium experiences. The challenge was to provide these guests with a smart and tailored way to reduce their environmental impact during their trip and stay. This solution needed to be as premium as their stay experience, yet with a solution that pushed guests to consider more eco-friendly actions.

Launching the Greener Voyage Program
CarbonSifr and Aldar Hospitality launched the Greener Voyage program in December 2023 at Yas Plaza Hotels and Nurai Island.

Aldar’s Greener Voyages Programme

This program encourages guests to commit to measurable, sustainable behaviors, such as reducing the impact of their travel, reducing room bed sheet and towel changes, turning off lights and electrical appliances, using recycling bins, and minimizing food waste. In turn, guests who successfully participate receive a significant discount on room rates.

How it works
Since its launch, the Eco-Friendly Ride has seen significant adoption:

• Sign-Up: Guests sign up for the Greener Voyage Program powered by CarbonSifr prior to their arrival.
• Commitment: They commit to sustainable travel and stay practices.
• Impact Calculation: The solution calculates and shows the reduction of their CO₂e.
• Discount allocation: When CO2e Reduction is achieved, discount is given.

A significant discount is applied to those who register for the Greener Voyages Programme

Resulting in Significant Climate Action Achievements
Since its launch, the Greener Voyage program has seen significant adoption and, more importantly, a substantial reduction impact. On average, guests reduce their CO₂e by over 60%.

Successful Integration of Climate Action
CarbonSifr’s collaboration with Aldar Hospitality has successfully introduced a clever and impactful way for guests to reduce their environmental footprint. The Greener Voyage program not only meets the needs for luxury and convenience but also educates and convinces guests to take steps to reduce their footprint.

As customer adoption continues to grow, this partnership exemplifies how CarbonSifr works with businesses to integrate climate action into everyday services.

For companies looking to implement similar climate action solutions, CarbonSifr offers the expertise and technology to make it happen.

Contact us to learn more, or read any of the other case studies to see how we can help you empower your customers to make a positive environmental impact.