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Careem, the leading multi-service platform in the UAE, is dedicated to improving the lives of people across the region. Careem has been actively pursuing climate action initiatives to reduce its environmental footprint, but it wanted to do more. That’s why it partnered with us to introduce a seamless, eco-friendly ride option within its ride-hailing service.

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Careem customers are accustomed to a seamless experience. The primary challenge was to provide them with an easy and effective way to remove their carbon emissions during rides. This solution had to be fully integrated into the Careem app, ensuring a smooth user experience. Moreover, the initiative needed to foster a sense of community, celebrating the collective impact of users’ contributions towards climate action.

CarbonSifr and Careem launched the Eco-Friendly Ride (EFR) option in Dubai during COP28. This ride type offers the same convenience as Careem’s popular Comfort ride but with the added benefit of carbon removal for an extra AED 1 for every 20 km traveled.

The solution is completely seamless. The EFR option is fully embedded in the Careem app, allowing customers to order as they would any other ride, ensuring a smooth and intuitive user experience.

With regular updates and communication to its customers, the EFR initiative emphasizes collective action, highlighting the cumulative impact of all users choosing eco-friendly rides.

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Since its launch, the Eco-Friendly Ride has seen significant adoption:

• Usage: Over 140,000 rides taken: More than 2mn kg of CO₂e removed from the atmosphere.
• Geographical Reach: Initially launched in Dubai, due to its success the service has been expanded to Abu Dhabi shortly after, and now also in the Kingdom of Saudi Arabia
• Customer Feedback: Positive feedback from customers, with the majority repeating their EFR bookings

CarbonSifr’s collaboration with Careem has successfully introduced a seamless and impactful way for users to reduce and remove the carbon footprint of their Comfort Rides.
The Eco-Friendly Ride initiative not only meets customer needs for convenience but also fosters a sense of community around climate action.

As rides grow month on month, this partnership exemplifies how businesses can use CarbonSifrs’ solutions to integrate climate action into everyday services. For companies looking to implement similar climate action solutions, CarbonSifr offers the expertise and technology to make it happen.
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Reach out to us to learn more or read any of the other case studies to see how we can help you empower your customers to make a positive environmental impact.