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Epik Foods is a regional leader in technology-driven culinary excellence, continuously innovating to stay ahead of industry trends. Committed to embracing positive change, Epik Foods has made environmental strategy a key part of its overall company direction. As a large company with equally large ambitions, it partnered with CarbonSifr to help make this eco-focused vision a reality.

Early in their sustainability journey, Epik Foods realized that with over 100 brands and dozens of physical locations under their umbrella, it was difficult to know where to begin. They wanted to take significant steps toward their sustainability commitment and recognized that partnering with a knowledgeable ally like CarbonSifr would greatly accelerate their impact and provide clear guidance on how to proceed.

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CarbonSifr provides Epik Foods with a dual-solution approach to significantly accelerate their sustainability goals:
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• Sustainability Measurement Platform: CarbonSifr performed a comprehensive measurement exercise on Epik Foods’ business units, identifying numerous ways to reduce carbon emissions tailored to Epik’s unique position.
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• EcoDine: This innovative customer touchpoint solution allows diners to remove the carbon footprint of their meal for a small fee. EcoDine is the first-of-its-kind program in MENA.
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• Marketing Support: CarbonSifr also supported Epik Foods with tailored marketing and communication initiatives to highlight its sustainability journey, ensuring its message reached- and resonated with a broad audience.

This program encourages guests to commit to measurable, sustainable behaviors, such as reducing the impact of their travel, reducing room bed sheet and towel changes, turning off lights and electrical appliances, using recycling bins, and minimizing food waste. In turn, guests who succefully participate receive a significant discount on room rates.

With CarbonSifr’s help, Epik Foods now has a thorough understanding of exactly where emissions stem from within its business and has received actionable steps to reduce its carbon footprint. The launch of EcoDine generated an immediate impact and received great customer feedback. This success highlights CarbonSifr’s ability to deeply understand its client’s business and transform this understanding into meaningful insights and tailor-made products.

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Moving forward, Epik Foods is committed to expanding its sustainability initiatives with CarbonSifr’s continued support. Several new initiatives are already being planned to reduce their environmental impact further and enhance their eco-friendly practices.

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Epik Foods had a vision of using its business to drive positive impact and turned to CarbonSifr to help accelerate that vision and make it a reality. CarbonSifr quickly understood how Epik Foods operates, identifying unique pain points and opportunities.Through CarbonSifr’s work, Epik Foods was able to deploy different solutions working in tandem to create a meaningful impact. This partnership has proven to be a great success from all angles, with an enthusiastic reception from Epik’s customers, a tech-driven carbon removal product upholding Epik’s reputation as a technological leader, and a positive environmental impact being achieved from day one.If your organization would like to do something similar to Epik Foods, please reach out to learn more about what we can offer.